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"Our success is a direct result of knowing how to market a brand and having the right people representing th..." - Greg Norman

Category Archives: Uncategorized

Me in logos

A brief overview of my life in logos: Which logos would tell the story of your life?

The new Pepsi logo

Already many times discussed at f.i. Brand New and LogoDesignLove ánd made fun of (brilliantly by Lawrence Yang) there’s not really much to say anymore about the new 2009 Pepsi logo. Some like it, calling it a smiley or Pac-Man, some utterly disliking it, calling it a p*nis or, like Yang, suggesting it’s a fat [...]

Super Bowl XLIV logo

Yesterday, the day of this year’s Super Bowl, the logo for next year’s event was unveiled. The logo is dominated by the roman numerals XLIV (next year’s Super Bowl will be the 44th) with the word Super over the XL and Bowl over the IV. Roman numerals have formed part of all Super Bowl logos [...]

2009 NBA All-Star Game logo

Speaking of logos for one-day events, here is the logo for this year’s NBA All-Star Game will be held in Phoenix in two weeks. The lifetime for this logo is short, like the Super Bowl logo. Its purpose is also to appear on merchandise realted to the event, but on a smaller scale as its [...]

Memorize to Play

I like to share something with you. At goodlogo.com I hooked up the tagging of logos with our new Logo Memory game. Alberto being bored and not wanting to do any work on his graduation project already wrote the memory and slide puzzle javascripts back in 1999 for our team basketball site, Heren5. End of [...]

Super Bowl Logos

Coming Sunday the Pittsburgh Steelers and the Arizona Cardinals will play in the 43rd edition of the Super Bowl, the biggest sporting (and television) event in the United States. The Super Bowl logo is a strange animal. It is designed for a single day event and is immediately forgotten afterward. But in its limited lifetime [...]

Brand Branding

The Brand Beer label evolution overview that’s new in the Design Cases at goodlogo.com is based on a poster I once saw, and grabbed… Ohhkay, sounds like I have to confess now… About 5 years ago on a Friday afternoon I was doing an ‘after-work-drink’ with my very good friend Leighton (from RED) in our [...]

Arabic logos

Two great photosets of Arabic versions of logos and packaging by J. Jason Smith of Graphicology. I particularly like how most logos manage to retain their identity when transcribed. (via Brand New)

Obama ’08

A topical post to start off the blog. Today is the inauguration of Barack Obama as the 44th president of the United States. A lot was written last year on how Obama’s election campaign had a lot in common with a well run marketing or advertising campaign for the Obama brand. A big part of [...]

Welcome

Welcome to goodBlogo! goodBlogo is the companion blog to goodlogo!com, Frank Eijking‘s site dedicated to the artform of the logo. The blog will be run by Frank and myself and is intended as a running conversation and discussion of logos. In addition we will try to point to the best links and sites on logos [...]