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"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." - Scott Talgo

Tag Archives: apple

Me and My Brand

As a follow up on Alberto’s 2009 ‘Me in Logos’ post, finally a next part… Now with everyday snapshots… Of course all my life I have always loved logos. However some pictures below I guess go a bit further and beyond just a passion for logos. I guess you could name it ‘corporate brand idolization’. [...]

Rob Janoff, designer of the Apple logo

Graphic design website Creativebits has a nice interview up with Rob Janoff on his design of the iconic Apple logo. I specially liked his answer to the question on the meaning of the bite that is missing form the apple: From a designer’s point of view and you probably experienced this, one of the big [...]