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"To uncover hidden category needs, don't ask ‘How can I differentiate my brand from its competition?' but..." - Janine Keogh

Tag Archives: blog

The new Pepsi logo

Already many times discussed at f.i. Brand New and LogoDesignLove ánd made fun of (brilliantly by Lawrence Yang) there’s not really much to say anymore about the new 2009 Pepsi logo. Some like it, calling it a smiley or Pac-Man, some utterly disliking it, calling it a p*nis or, like Yang, suggesting it’s a fat [...]