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"The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand." - Larry Webber

Logorama: animated logo film

This. Is. Amazing.

Logorama is a short movie entirely made out of animated corporate logos and mascots. Protagonists include Michelin’s Bibendum as a cop, Ronald McDonald as the bad guy and many others. Some of the animals in the zoo are the Lacoste crocodile, the GOP elephant, the WWF pandas and the MGM lion.

The movie was produced by French collective H5 and explores the extent to which logos are embedded in our daily existence. Coming Sunday it is nominated for an Oscar in the animated short movie category (UPDATE: it won the Oscar).

You can watch the complete movie on It is loaded with detail and funny references, some of my favorites:

  • Coffee spills into the old Nickelodeon logo,
  • the bluetooth logo as a microphone in the pilot’s headset,
  • Mercedes logo steering wheel and
  • the peanut rolling out of Mr. Peanut’s headless body.

What are your favorites? Let us know in the comments!

More info:

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  1. Posted March 9, 2010 at 4:01 pm | Permalink

    Wow, hadn’t noticed the X from the X-box logo when the ground splits at 10:15.

  2. Posted April 29, 2010 at 4:45 pm | Permalink

    Yeah, when you watch the movie several times and you notice even more logos.. Msn butterflies in the beginning – haha.

  3. Posted August 14, 2010 at 8:04 am | Permalink

    At he end of Logorama, the Universal Studios logo is appear in space as alive.