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"A product is something made in a factory; a brand is something that is bought by the customer. A product ca..." - Stephen King, WPP...

Tag Archives: cousins

Cousins or Twins?

Columbia Sportswear Sun Microsystems European Space Agency (ESA) Etos Luba Group Barcelona ’92 It is striking to see how much some logos look alike, not to say are identical. You could wonder; are these logos designed independently not knowing of its twin counterpart existence or are they just bold copies. Sure there are many copycats [...]