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"A brand should strive to own a word in the mind of the consumer." - Al and Laura Reis

Tag Archives: twins

Cousins or Twins?

Columbia Sportswear Sun Microsystems European Space Agency (ESA) Etos Luba Group Barcelona ’92 It is striking to see how much some logos look alike, not to say are identical. You could wonder; are these logos designed independently not knowing of its twin counterpart existence or are they just bold copies. Sure there are many copycats [...]