share this page:
"Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." - David Ogilvy

Tag Archives: sports

Real Madrid’s new Santiago Bernabeu logo

Every year before the new season begins football clubs all over Europe (and I assume elsewhere in the world as well) change their kits. Reason behind is is of course marketing. This leads (hopefully) to more sales as loyal fans dutifully upgrade to the new shirt each year. Real Madrid revealed their new shirt for [...]

Super Bowl XLIV logo

Yesterday, the day of this year’s Super Bowl, the logo for next year’s event was unveiled. The logo is dominated by the roman numerals XLIV (next year’s Super Bowl will be the 44th) with the word Super over the XL and Bowl over the IV. Roman numerals have formed part of all Super Bowl logos [...]

2009 NBA All-Star Game logo

Speaking of logos for one-day events, here is the logo for this year’s NBA All-Star Game will be held in Phoenix in two weeks. The lifetime for this logo is short, like the Super Bowl logo. Its purpose is also to appear on merchandise realted to the event, but on a smaller scale as its [...]

Super Bowl Logos

Coming Sunday the Pittsburgh Steelers and the Arizona Cardinals will play in the 43rd edition of the Super Bowl, the biggest sporting (and television) event in the United States. The Super Bowl logo is a strange animal. It is designed for a single day event and is immediately forgotten afterward. But in its limited lifetime [...]