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"The idea that business is just a numbers affair has always struck me as preposterous. For one thing, I've n..." - Richard Branson

2009 NBA All-Star Game logo

NBA All Stars Phoenix 2009Speaking of logos for one-day events, here is the logo for this year’s NBA All-Star Game will be held in Phoenix in two weeks.

The lifetime for this logo is short, like the Super Bowl logo. Its purpose is also to appear on merchandise realted to the event, but on a smaller scale as its Super Bowl counterpart.

Even so I think it’s a nice logo, with references to the Arizona desert and nods to Phoenix’ own NBA franchise in the purple and orange colors.