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"A brand should strive to own a word in the mind of the consumer." - Al and Laura Reis

Tag Archives: beer

Brand Branding

The Brand Beer label evolution overview that’s new in the Design Cases at goodlogo.com is based on a poster I once saw, and grabbed… Ohhkay, sounds like I have to confess now… About 5 years ago on a Friday afternoon I was doing an ‘after-work-drink’ with my very good friend Leighton (from RED) in our [...]