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"If you can, be first. If you can't be first, create a new category in which you can be first." - Al Ries & Jack Trout

Tag Archives: beer

Brand Branding

The Brand Beer label evolution overview that’s new in the Design Cases at goodlogo.com is based on a poster I once saw, and grabbed… Ohhkay, sounds like I have to confess now… About 5 years ago on a Friday afternoon I was doing an ‘after-work-drink’ with my very good friend Leighton (from RED) in our [...]