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"If you can, be first. If you can't be first, create a new category in which you can be first." - Al Ries & Jack Trout

Tag Archives: packaging

The new Pepsi logo

Already many times discussed at f.i. Brand New and LogoDesignLove ánd made fun of (brilliantly by Lawrence Yang) there’s not really much to say anymore about the new 2009 Pepsi logo. Some like it, calling it a smiley or Pac-Man, some utterly disliking it, calling it a p*nis or, like Yang, suggesting it’s a fat [...]

Brand Branding

The Brand Beer label evolution overview that’s new in the Design Cases at goodlogo.com is based on a poster I once saw, and grabbed… Ohhkay, sounds like I have to confess now… About 5 years ago on a Friday afternoon I was doing an ‘after-work-drink’ with my very good friend Leighton (from RED) in our [...]

Arabic logos

Two great photosets of Arabic versions of logos and packaging by J. Jason Smith of Graphicology. I particularly like how most logos manage to retain their identity when transcribed. (via Brand New)