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"A brand should strive to own a word in the mind of the consumer." - Al and Laura Reis

Author Archives: Frank

Me and My Brand

As a follow up on Alberto’s 2009 ‘Me in Logos’ post, finally a next part… Now with everyday snapshots… Of course all my life I have always loved logos. However some pictures below I guess go a bit further and beyond just a passion for logos. I guess you could name it ‘corporate brand idolization’. [...]

Cousins or Twins?

Columbia Sportswear Sun Microsystems European Space Agency (ESA) Etos Luba Group Barcelona ’92 It is striking to see how much some logos look alike, not to say are identical. You could wonder; are these logos designed independently not knowing of its twin counterpart existence or are they just bold copies. Sure there are many copycats [...]

Helvarial Quizz

Ironic Sans has just put up a great Quizz in which you have to specify whether the typeface in the presented logo is either a Helvetica or an Arial. As a lot of you might and even should know both Helvetica and Arial are almost equal typefaces, but show really tiny, though significant differences. The [...]

What’s your logo-IQ?

Ever wondered what your logo-IQ is? I don’t think you have. I think right now you’re thinking my ‘logo-what?’. Well, in fact it’s really not that important nor interesting to know. There are companies though that do find it very interesting and important to know how well their logos score in a logo-IQ test like [...]

Logo and Graphic World Maps

World Logo Map

The new Pepsi logo

Already many times discussed at f.i. Brand New and LogoDesignLove ánd made fun of (brilliantly by Lawrence Yang) there’s not really much to say anymore about the new 2009 Pepsi logo. Some like it, calling it a smiley or Pac-Man, some utterly disliking it, calling it a p*nis or, like Yang, suggesting it’s a fat [...]

Memorize to Play

I like to share something with you. At goodlogo.com I hooked up the tagging of logos with our new Logo Memory game. Alberto being bored and not wanting to do any work on his graduation project already wrote the memory and slide puzzle javascripts back in 1999 for our team basketball site, Heren5. End of [...]

Brand Branding

The Brand Beer label evolution overview that’s new in the Design Cases at goodlogo.com is based on a poster I once saw, and grabbed… Ohhkay, sounds like I have to confess now… About 5 years ago on a Friday afternoon I was doing an ‘after-work-drink’ with my very good friend Leighton (from RED) in our [...]