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"A brand should strive to own a word in the mind of the consumer." - Al and Laura Reis

What’s your logo-IQ?

logiQ curveEver wondered what your logo-IQ is? I don’t think you have. I think right now you’re thinking my ‘logo-what?’. Well, in fact it’s really not that important nor interesting to know. There are companies though that do find it very interesting and important to know how well their logos score in a logo-IQ test like this. That’s because tests like this don’t really tell you how good or bad you are. Instead they serve as a test to see how well the recognition of a company, brand or in this case logo is. In other words, you’re not the test-case, the logo is.

Well, with this quizz, at the end of every test you can indeed see what the brand recognition value for each logo is, but I promise you I’m using it only to compare scores and to calculate a meaningless logo IQ-value. Why? Because a quizz like this is a lot of fun to play and the highscore table listing definitely makes you wanna win it! So come on and play logiQuizz and enjoy the thrill!

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