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"A brand is a set of differentiating promises that link a product to its customers." - Stuart Agres

Tag Archives: smiley

The new Pepsi logo

Already many times discussed at f.i. Brand New and LogoDesignLove ├índ made fun of (brilliantly by Lawrence Yang) there’s not really much to say anymore about the new 2009 Pepsi logo. Some like it, calling it a smiley or Pac-Man, some utterly disliking it, calling it a p*nis or, like Yang, suggesting it’s a fat [...]