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"To uncover hidden category needs, don't ask ‘How can I differentiate my brand from its competition?' but..." - Janine Keogh

Tag Archives: design

Rob Janoff, designer of the Apple logo

Graphic design website Creativebits has a nice interview up with Rob Janoff on his design of the iconic Apple logo. I specially liked his answer to the question on the meaning of the bite that is missing form the apple: From a designer’s point of view and you probably experienced this, one of the big [...]