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"A product is something made in a factory; a brand is something that is bought by the customer. A product ca..." - Stephen King, WPP...

Author Archives: Alberto

Logorama: animated logo film

This. Is. Amazing. Logorama is a short movie entirely made out of animated corporate logos and mascots. Protagonists include Michelin’s Bibendum as a cop, Ronald McDonald as the bad guy and many others. Some of the animals in the zoo are the Lacoste crocodile, the GOP elephant, the WWF pandas and the MGM lion. The [...]

Rob Janoff, designer of the Apple logo

Graphic design website Creativebits has a nice interview up with Rob Janoff on his design of the iconic Apple logo. I specially liked his answer to the question on the meaning of the bite that is missing form the apple: From a designer’s point of view and you probably experienced this, one of the big [...]

Real Madrid’s new Santiago Bernabeu logo

Every year before the new season begins football clubs all over Europe (and I assume elsewhere in the world as well) change their kits. Reason behind is is of course marketing. This leads (hopefully) to more sales as loyal fans dutifully upgrade to the new shirt each year. Real Madrid revealed their new shirt for [...]

Batman logo evolution

Found this nice clip via Coudal Partners showing the evolution of the Batman badge over the years.

Airline logos

While browsing I came accross this collection of airline logos on Which one is your favourite? I quite like the TAP logo, as well as the logo for Sri Lankan Airlines. See also all airline logos at

Can you name the logos?

Name the companies behind each logo. Continue with part 2. I got 27/36 & 26/36. Share your scores in the comments! [found via Coudal]

Me in logos

A brief overview of my life in logos: Which logos would tell the story of your life?

Super Bowl XLIV logo

Yesterday, the day of this year’s Super Bowl, the logo for next year’s event was unveiled. The logo is dominated by the roman numerals XLIV (next year’s Super Bowl will be the 44th) with the word Super over the XL and Bowl over the IV. Roman numerals have formed part of all Super Bowl logos [...]

2009 NBA All-Star Game logo

Speaking of logos for one-day events, here is the logo for this year’s NBA All-Star Game will be held in Phoenix in two weeks. The lifetime for this logo is short, like the Super Bowl logo. Its purpose is also to appear on merchandise realted to the event, but on a smaller scale as its [...]

Super Bowl Logos

Coming Sunday the Pittsburgh Steelers and the Arizona Cardinals will play in the 43rd edition of the Super Bowl, the biggest sporting (and television) event in the United States. The Super Bowl logo is a strange animal. It is designed for a single day event and is immediately forgotten afterward. But in its limited lifetime [...]