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"A brand should strive to own a word in the mind of the consumer." - Al and Laura Reis

Rob Janoff, designer of the Apple logo

Graphic design website Creativebits has a nice interview up with Rob Janoff on his design of the iconic Apple logo.

I specially liked his answer to the question on the meaning of the bite that is missing form the apple:

From a designer’s point of view and you probably experienced this, one of the big phenomena is having the experience of designing a logo for whatever reasons you design it, and years later you find out supposedly why you did certain things. And, they are all BS. It’s a wonderful urban legend. Somebody starts it and then people go “oh yeah, that must be it”.

Go check out the complete interview.

(found via the The Unofficial Apple Weblog)

One Comment

  1. Posted August 4, 2009 at 11:24 am | Permalink

    Very cool read. And interesting to read what the real reason for the bite is.