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"It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth." - Harry Beckwith

Tag Archives: label

Brand Branding

The Brand Beer label evolution overview that’s new in the Design Cases at goodlogo.com is based on a poster I once saw, and grabbed… Ohhkay, sounds like I have to confess now… About 5 years ago on a Friday afternoon I was doing an ‘after-work-drink’ with my very good friend Leighton (from RED) in our [...]