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"To uncover hidden category needs, don't ask ‘How can I differentiate my brand from its competition?' but..." - Janine Keogh

Super Bowl XLIV logo

superbowl_xliv_w200pxYesterday, the day of this year’s Super Bowl, the logo for next year’s event was unveiled.

The logo is dominated by the roman numerals XLIV (next year’s Super Bowl will be the 44th) with the word Super over the XL and Bowl over the IV. Roman numerals have formed part of all Super Bowl logos except the very first one.

A goal sits in between the L and the I to divide the logo in two parts. A football is seen flying in between the goal posts. As has been the case in recent years red and blue stars represent the American and National conferences of the NFL.

The orange color is said to be a nod to Florida, as the game will be held in Miami next year.