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"If you can, be first. If you can't be first, create a new category in which you can be first." - Al Ries & Jack Trout

Tag Archives: redesign

Batman logo evolution

Found this nice clip via Coudal Partners showing the evolution of the Batman badge over the years.

The new Pepsi logo

Already many times discussed at f.i. Brand New and LogoDesignLove ánd made fun of (brilliantly by Lawrence Yang) there’s not really much to say anymore about the new 2009 Pepsi logo. Some like it, calling it a smiley or Pac-Man, some utterly disliking it, calling it a p*nis or, like Yang, suggesting it’s a fat [...]

ANWB redesign

End of December I got my new 2009-member card for the ANWB (the Dutch drivers’ association) in the mail, but  I only recently threw the old 2008-card out. That’s when I noticed that they had a new logo! The logo was introduced november 17 last year during the celebrations of the ANWB’s 125th anniversary. It [...]

New York Philharmonic new logo

Both Brand New and logo design love point to the redesign of the New York Philharmonic logo. The redesign was done by Paula Scher of Pentagram. You can read a detailed write-up of the redesign on the Pentagram blog.