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"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." - Jeff Bezos

New York Philharmonic new logo

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Both Brand New and logo design love point to the redesign of the New York Philharmonic logo.

The redesign was done by Paula Scher of Pentagram. You can read a detailed write-up of the redesign on the Pentagram blog.