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"A brand should strive to own a word in the mind of the consumer." - Al and Laura Reis

ANWB redesign

End of December I got my new 2009-member card for the ANWB (the Dutch drivers’ association) in the mail, but  I only recently threw the old 2008-card out. That’s when I noticed that they had a new logo!

The logo was introduced november 17 last year during the celebrations of the ANWB’s 125th anniversary. It was developed by Millford Brand-id and it should symbolize the leading and guiding (the compass!) character of the ANWB regarding her members.

Using an italic fontset the logo should stand for dynamic and forward power.

The old logo had been in use since 1983.