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"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." - Jeff Bezos

Rob Janoff, designer of the Apple logo

Graphic design website Creativebits has a nice interview up with Rob Janoff on his design of the iconic Apple logo.

I specially liked his answer to the question on the meaning of the bite that is missing form the apple:

From a designer’s point of view and you probably experienced this, one of the big phenomena is having the experience of designing a logo for whatever reasons you design it, and years later you find out supposedly why you did certain things. And, they are all BS. It’s a wonderful urban legend. Somebody starts it and then people go “oh yeah, that must be it”.

Go check out the complete interview.

(found via the The Unofficial Apple Weblog)


  1. Posted August 4, 2009 at 11:24 am | Permalink

    Very cool read. And interesting to read what the real reason for the bite is.

  2. Posted June 3, 2012 at 12:52 pm | Permalink

    Wow! what an amazing information and i really appreciate this. Thanks for sharing this with us and keep up the good work.

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