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"If you can, be first. If you can't be first, create a new category in which you can be first." - Al Ries & Jack Trout

New York Philharmonic new logo

NewOld

Both Brand New and logo design love point to the redesign of the New York Philharmonic logo.

The redesign was done by Paula Scher of Pentagram. You can read a detailed write-up of the redesign on the Pentagram blog.

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