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"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." - Jeff Bezos

New York Philharmonic new logo

NewOld

Both Brand New and logo design love point to the redesign of the New York Philharmonic logo.

The redesign was done by Paula Scher of Pentagram. You can read a detailed write-up of the redesign on the Pentagram blog.

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