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"Consumers build an image [of a brand] as birds build nests. From the scraps and straws they chance upon." - Jeremy Bullmore

Arabic logos

Two great photosets of Arabic versions of logos and packaging by J. Jason Smith of Graphicology. I particularly like how most logos manage to retain their identity when transcribed.

(via Brand New)

Obama ’08

A topical post to start off the blog.

Today is the inauguration of Barack Obama as the 44th president of the United States. A lot was written last year on how Obama’s election campaign had a lot in common with a well run marketing or advertising campaign for the Obama brand.

A big part of that brand was the “O”-logo designed by Sol Sender, one of the most recognizable political logos in recent history. The NY-Times published an interview with Sender on the evolution of his design (you can find a two-part video interview at VSA Partners).

The beauty of the logo is its flexibility and how it can be adapted to suit various situations, a point well made by Speak Up.

Also of interest are the different versions of the logo that were considered by Sender before settling on the definite version.


Welcome to goodBlogo!

goodBlogo is the companion blog to goodlogo!com, Frank Eijking‘s site dedicated to the artform of the logo.

The blog will be run by Frank and myself and is intended as a running conversation and discussion of logos. In addition we will try to point to the best links and sites on logos elsewhere on the Internet. It will be a work in progress, that hopefully will grow better with time.

Please join us!