GoodBlogo » sports

Real Madrid’s new Santiago Bernabeu logo

Alberto — Mon, 22 Jun 2009 10:07:31 +0000

Every year before the new season begins football clubs all over Europe (and I assume elsewhere in the world as well) change their kits. Reason behind is is of course marketing. This leads (hopefully) to more sales as loyal fans dutifully upgrade to the new shirt each year.

Real Madrid revealed their new shirt for the coming 2009-2010 season last week. In itself business as usual: on the left side is the club badge, but the badge on the right side is an interesting new addition.

The badge represents Real Madrid’s famous Bernabeu stadium. It’s a stylized top view of the stadium on which the monogram ESB (for Estadio Santiago Bernabeu) is superimposed. The E and B letters end in the four access towers to the stadium, which contain the letters RMCF (for Real Madrid Club de Futbol).

Finally the year 1947 also appears on the badge. This was the year the stadium was finished and first put into use.

According to the Real Madrid website:

The symbol, which represents the Santiago Bernabeu Stadium, is a tribute to Real Madrid and its football sanctuary. It is a stage that has witnessed Real Madrid’s glorious accomplishments in sports and it reflects the essence and grandeur of the club.

Realmadrid.com has a special on the new shirt, including the new ESB badge.

Super Bowl XLIV logo

Alberto — Mon, 02 Feb 2009 15:32:19 +0000

Yesterday, the day of this year’s Super Bowl, the logo for next year’s event was unveiled.

The logo is dominated by the roman numerals XLIV (next year’s Super Bowl will be the 44th) with the word Super over the XL and Bowl over the IV. Roman numerals have formed part of all Super Bowl logos except the very first one.

A goal sits in between the L and the I to divide the logo in two parts. A football is seen flying in between the goal posts. As has been the case in recent years red and blue stars represent the American and National conferences of the NFL.

The orange color is said to be a nod to Florida, as the game will be held in Miami next year.

2009 NBA All-Star Game logo

Alberto — Fri, 30 Jan 2009 11:41:39 +0000

Speaking of logos for one-day events, here is the logo for this year’s NBA All-Star Game will be held in Phoenix in two weeks.

The lifetime for this logo is short, like the Super Bowl logo. Its purpose is also to appear on merchandise realted to the event, but on a smaller scale as its Super Bowl counterpart.

Even so I think it’s a nice logo, with references to the Arizona desert and nods to Phoenix’ own NBA franchise in the purple and orange colors.

Super Bowl Logos

Alberto — Thu, 29 Jan 2009 09:59:59 +0000

Coming Sunday the Pittsburgh Steelers and the Arizona Cardinals will play in the 43rd edition of the Super Bowl, the biggest sporting (and television) event in the United States.

The Super Bowl logo is a strange animal. It is designed for a single day event and is immediately forgotten afterward. But in its limited lifetime it is printed on an estimated $100 million worth merchandise.

The New York Times has a nice piece on the design and background of the Super Bowl logos, complete with an overview of all the previous logos. There’s also a slideshow of alternative logos.

And yes, this year’s logo does indeed bear some similarity to the Bank of America logo!