GoodBlogo » redesign https://goodblogo.com A blog about good logo design Wed, 07 Feb 2024 08:29:47 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Batman logo evolution https://goodblogo.com/20090320/batman-logo-evolution/ https://goodblogo.com/20090320/batman-logo-evolution/#comments Fri, 20 Mar 2009 12:50:28 +0000 Alberto https://goodblogo.com/?p=294
Found this nice clip via Coudal Partners showing the evolution of the Batman badge over the years.

]]> https://goodblogo.com/20090320/batman-logo-evolution/feed/ 1 The new Pepsi logo https://goodblogo.com/20090211/the-new-pepsi-logo/ https://goodblogo.com/20090211/the-new-pepsi-logo/#comments Wed, 11 Feb 2009 20:57:46 +0000 Frank https://goodblogo.com/?p=237 The new pepsi logo
Already many times discussed at f.i. Brand New and LogoDesignLove ánd made fun of (brilliantly by Lawrence Yang) there’s not really much to say anymore about the new 2009 Pepsi logo. Some like it, calling it a smiley or Pac-Man, some utterly disliking it, calling it a p*nis or, like Yang, suggesting it’s a fat tummy. Like it or dislike it, the new logo certainly arouses reactions all over the Net and I have not even seen it in real life yet! Not until very recently in 2009 it did not even show on pepsi.com; while the buzz was already out and wide spread among blogs at the end of 2008. For a moment I even doubted it there really was a new logo. The logo could just be created by someone and posted on a blog, the images of cans and bottles with the logo rendered with the help of a 3D ray-tracing program, etc. Confusion all over. That alone might have justified another rebranding by Pepsi.

Personally I think Arnell Group did a very good job. The new logo is clean, smiling at you and very well to apply on packaging, vehicles and everything else that’s brandable. I like the new thin typeface very much. Pepsi doesn’t look like a brand from the 80s anymore. In times of rebranding every single logo to a web2.0 version, I think Arnell, not conforming with these ‘new trends’, beautifully transformed the 3d Pepsi circle to a stylish flat and strong logo.

Like many others I could talk on forever about the new Pepsi logo, how it’s been differently used for Pepsi’s different products, it looks like a Korean logo, etc., or we can all just see how well the new logo is appreciated…

Of course you can also leave a comment with your thoughts about the logo right here.

]]> https://goodblogo.com/20090211/the-new-pepsi-logo/feed/ 1 ANWB redesign https://goodblogo.com/20090127/anwb-redesign/ https://goodblogo.com/20090127/anwb-redesign/#comments Tue, 27 Jan 2009 14:16:26 +0000 Alberto https://goodblogo.com/?p=121

End of December I got my new 2009-member card for the ANWB (the Dutch drivers’ association) in the mail, but  I only recently threw the old 2008-card out. That’s when I noticed that they had a new logo!

The logo was introduced november 17 last year during the celebrations of the ANWB’s 125th anniversary. It was developed by Millford Brand-id and it should symbolize the leading and guiding (the compass!) character of the ANWB regarding her members.

Using an italic fontset the logo should stand for dynamic and forward power.

The old logo had been in use since 1983.

]]> https://goodblogo.com/20090127/anwb-redesign/feed/ 0 New York Philharmonic new logo https://goodblogo.com/20090122/new-york-philharmonic-new-logo/ https://goodblogo.com/20090122/new-york-philharmonic-new-logo/#comments Thu, 22 Jan 2009 09:49:48 +0000 Alberto https://goodblogo.com/?p=101 NewOld

Both Brand New and logo design love point to the redesign of the New York Philharmonic logo.

The redesign was done by Paula Scher of Pentagram. You can read a detailed write-up of the redesign on the Pentagram blog.

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