Graphic design website Creativebits has a nice interview up with Rob Janoff on his design of the iconic Apple logo.

I specially liked his answer to the question on the meaning of the bite that is missing form the apple:

From a designer’s point of view and you probably experienced this, one of the big phenomena is having the experience of designing a logo for whatever reasons you design it, and years later you find out supposedly why you did certain things. And, they are all BS. It’s a wonderful urban legend. Somebody starts it and then people go “oh yeah, that must be it”.

Go check out the complete interview.

(found via the The Unofficial Apple Weblog)