Personally I think Arnell Group did a very good job. The new logo is clean, smiling at you and very well to apply on packaging, vehicles and everything else that’s brandable. I like the new thin typeface very much. Pepsi doesn’t look like a brand from the 80s anymore. In times of rebranding every single logo to a web2.0 version, I think Arnell, not conforming with these ‘new trends’, beautifully transformed the 3d Pepsi circle to a stylish flat and strong logo.

Like many others I could talk on forever about the new Pepsi logo, how it’s been differently used for Pepsi’s different products, it looks like a Korean logo, etc., or we can all just see how well the new logo is appreciated…

Of course you can also leave a comment with your thoughts about the logo right here.

About 5 years ago on a Friday afternoon I was doing an ‘after-work-drink’ with my very good friend Leighton (from RED) in our favorite pub the Wijnhaven in Delft. As Leighton is a Welshman and just like in England, in Wales the pubs close at 11pm sharp, Leighton always sees to it, by 11pm we have enough alcohol consumed to be, as Leighton calls it, completely ‘pissed’. To achieve this goal and not to be constantly ordering drinks at the bar, we always drink pints together.

No other deal this Friday, except that it was exceptionally good weather and that everybody, included ourselves, were sitting outside at the terrace in the beautiful city center of Delft. Being served by our favorite Wijnhaven waitress and having our favorite dish served, the Wijnhaven saté, the beers tasted great that evening.

Drinking beers always makes me go to the toilet and once you start, it’s hard to stop. On my first way to the toilets in the basement of the pub, I saw a very cool poster, displaying the beer bottle label evolution of the Brand beer brand. No I did not steal it. Not immediately. Not until many drinks later and many toilet visits later, I started to think how cool this poster would serve as input on goodlogo.com…
Because it was such beautiful weather and because Leighton always makes sure we start drinking early enough, at the time I was completely ‘pissed’, everybody was still sitting outside enjoying the weather. Because of this there really was nobody in the Wijnhaven itself, and that’s where and when I saw my chance… The poster was mine.

Next Monday I took the folded poster to work and put it in our new super deluxe scanning device, this machine uploaded it to my desktop and then … nothing. For many years really nothing happened, until yesterday I came across these scans on my computer and thought about the heroic act in acquiring this super design case material. So I put it in the Photoshop shredder et voilá, we got ourselves a new Design Case, Enjoy!

I hope sharing this great Brand material with you all makes up for my theft…

Leigthon, I miss you (and our drinks) in Holland, hope to visit you soon in Italy!

End of December I got my new 2009-member card for the ANWB (the Dutch drivers’ association) in the mail, but  I only recently threw the old 2008-card out. That’s when I noticed that they had a new logo!

The logo was introduced november 17 last year during the celebrations of the ANWB’s 125th anniversary. It was developed by Millford Brand-id and it should symbolize the leading and guiding (the compass!) character of the ANWB regarding her members.

Using an italic fontset the logo should stand for dynamic and forward power.

The old logo had been in use since 1983.

Both Brand New and logo design love point to the redesign of the New York Philharmonic logo.

The redesign was done by Paula Scher of Pentagram. You can read a detailed write-up of the redesign on the Pentagram blog.