Logorama is a short movie entirely made out of animated corporate logos and mascots. Protagonists include Michelin’s Bibendum as a cop, Ronald McDonald as the bad guy and many others. Some of the animals in the zoo are the Lacoste crocodile, the GOP elephant, the WWF pandas and the MGM lion.

The movie was produced by French collective H5 and explores the extent to which logos are embedded in our daily existence. Coming Sunday it is nominated for an Oscar in the animated short movie category (UPDATE: it won the Oscar).

You can watch the complete movie on garagetv.be. It is loaded with detail and funny references, some of my favorites:

• Coffee spills into the old Nickelodeon logo,
• the bluetooth logo as a microphone in the pilot’s headset,
• Mercedes logo steering wheel and
• the peanut rolling out of Mr. Peanut’s headless body.

What are your favorites? Let us know in the comments!

More info:

• Logoroma official website
• Logorama page on Wikipedia
• Logorama page on IMDb

Graphic design website Creativebits has a nice interview up with Rob Janoff on his design of the iconic Apple logo.

I specially liked his answer to the question on the meaning of the bite that is missing form the apple:

From a designer’s point of view and you probably experienced this, one of the big phenomena is having the experience of designing a logo for whatever reasons you design it, and years later you find out supposedly why you did certain things. And, they are all BS. It’s a wonderful urban legend. Somebody starts it and then people go “oh yeah, that must be it”.

Go check out the complete interview.

(found via the The Unofficial Apple Weblog)

Real Madrid revealed their new shirt for the coming 2009-2010 season last week. In itself business as usual: on the left side is the club badge, but the badge on the right side is an interesting new addition.

The badge represents Real Madrid’s famous Bernabeu stadium. It’s a stylized top view of the stadium on which the monogram ESB (for Estadio Santiago Bernabeu) is superimposed. The E and B letters end in the four access towers to the stadium, which contain the letters RMCF (for Real Madrid Club de Futbol).

Finally the year 1947 also appears on the badge. This was the year the stadium was finished and first put into use.

According to the Real Madrid website:

The symbol, which represents the Santiago Bernabeu Stadium, is a tribute to Real Madrid and its football sanctuary. It is a stage that has witnessed Real Madrid’s glorious accomplishments in sports and it reflects the essence and grandeur of the club.

Realmadrid.com has a special on the new shirt, including the new ESB badge.

Which one is your favourite? I quite like the TAP logo, as well as the logo for Sri Lankan Airlines.

See also all airline logos at goodlogo.com.

I got 27/36 & 26/36.

Share your scores in the comments!

[found via Coudal]

Which logos would tell the story of your life?

The logo is dominated by the roman numerals XLIV (next year’s Super Bowl will be the 44th) with the word Super over the XL and Bowl over the IV. Roman numerals have formed part of all Super Bowl logos except the very first one.

A goal sits in between the L and the I to divide the logo in two parts. A football is seen flying in between the goal posts. As has been the case in recent years red and blue stars represent the American and National conferences of the NFL.

The orange color is said to be a nod to Florida, as the game will be held in Miami next year.

The lifetime for this logo is short, like the Super Bowl logo. Its purpose is also to appear on merchandise realted to the event, but on a smaller scale as its Super Bowl counterpart.

Even so I think it’s a nice logo, with references to the Arizona desert and nods to Phoenix’ own NBA franchise in the purple and orange colors.

The Super Bowl logo is a strange animal. It is designed for a single day event and is immediately forgotten afterward. But in its limited lifetime it is printed on an estimated $100 million worth merchandise.

The New York Times has a nice piece on the design and background of the Super Bowl logos, complete with an overview of all the previous logos. There’s also a slideshow of alternative logos.

And yes, this year’s logo does indeed bear some similarity to the Bank of America logo!